Brand Kindness: Build Your Brand Reputation with Empathy and CompassionWhat does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you…Jan 15Jan 15
“Life isn’t About Finding Yourself… Life is About CREATING Yourself.”The title of this post is a George Bernard Shaw quote I employed with my daughters in the hopes I would impress upon them, in a small way…Jun 3, 20241Jun 3, 20241
Engage Your Contacts and Social ConnectionsOver the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one…Mar 21, 2024Mar 21, 2024
The Influencers Inside Are Building Local and Personal Engagement for BrandsPractically everyone is a content creator now. We don’t just send texts, we send emojis and memes and AR-enhanced videos. Content creation…Dec 18, 2023Dec 18, 2023
An Email Marketing List, and the Marketing That FollowsAn email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the…Sep 27, 20231Sep 27, 20231
Clandestine Events + Experiences Embraces a ‘Return on Relationship’ MindsetROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is…Aug 3, 2023Aug 3, 2023
The Importance of Brand Humility… Evergreen Trading “Lives” ItEven if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly…May 30, 2023May 30, 2023
Retail Entropy Is Coming to Your NeighborhoodHow Will Virtually Unlimited Choice Affect Shopper Behavior?Mar 5, 2023Mar 5, 2023
How Do We Find Out What’s Important to Our Audiences?How do we find out what’s important to our audiences? Ask them! Have social conversations, pick up the telephone and talk to your best…Jan 15, 2023Jan 15, 2023
