“Focus on something the customer wants, and then deliver it.” ~Sam Walton Walmart is the largest private employer in the world, only the US Department of Defense and China’s People’s Liberation Army have more people on the payroll. It stands to reason that the retail giant would use its greatest…

After attending four days at the Brand Innovators SXSW2022 Summit, I felt the need to share this post again that I wrote in the beginning of 2017 (with some minor 2022 updates)… could not believe how many speakers I heard refer to “Mobile” marketing in 2022 🤦🏻‍♂️ The Word “Mobile”…

I think diversity and inclusion are two sides of a coin. On the one hand, diversity is about having people from different walks of life. I think that’s really important depending on the kind of business or product you have, but the value is always there. On the other hand…

ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing. …

Much of the current spending in digital marketing is at the very bottom of the funnel. There are literally billions of dollars being spent to target the right consumer in the right place at the right time, and much of it is completely wasted due to a simple fact: consumers…

Guest post by John Andrews This week I bought my first annuity. I also bought a pair of Nike’s first NFT sneakers. Both of these investments are easy to transact thanks to a growth industry of DIY investment options. Traditional companies have gotten into the game spurred on by competition…

Businesses no longer have the luxury of compartmentalizing the customer experience. Consumers have a multitude of ways to engage with a company. For example, by walking into a physical store, browsing a catalogue, visiting a website, using social media, and now… “live selling.” They also use multiple devices. …