As marketers and business leaders, we worry all the time about customer experience with our employees, product, purchase, and service, BUT we have overlooked a critical part of the customer experience… how our marketing affects them. We’ve got data coming out of our ears, so tracking the results of our marketing efforts in terms of dollars and cents is becoming easier and easier. However, all these efforts only measure the upside of banging consumers over the head (how many more clicks, shares, engagements, and ultimately sales, do we get). No regard is given to the downside numbers. …
What does it mean to build a reputation? I’m not talking about brand recognition or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things…those moments of unprompted kindness and consideration that stick with you for a lifetime. In other words, the stuff that you truly remember.
Encouraging those small acts of kindness, concern, connection starts with your staff. Being nice may be its own reward, but it also has real benefits for your business, personal life, and general reputation. #FollowThePath
A Brand is what a Business/Person does, a Reputation is what people Remember and Share.
In today’s show, we shall be deep-diving into Ted’s career from working in sales to jumping on the internet back in 1997 to pitching to Seth Godin in the early days saying I can sell anything! Ted’s journey and what he had learned along the way to becoming who he is today.
“Discover how you can use simple business strategies that could enable you to build a stable future”
“Sometimes you have to take a step back until you find your passion”
“We were doing content marketing before it became a buzz word”
“A reputation is what you care about, do for people — Help customers connect with…
I was taught by my Dad, both of my parents, to look people in the eye when speaking to them… get to know who they are and what is important to them. Let me tell you a story.
I’m an older guy… 62 years old and I graduated college in 1980. Upon graduation I started my first job which was in sales. I got a call from my dad after my first week of work and he says, “So when’s your first meeting?”
I said, “It’s Friday.”
He said, “Well, what time is the meeting?”
I said, “10:00.”
He said, “When are you gonna go there?” …
This month we asked Ted Rubin: Do good marketers need a formal marketing education? His reply is, as ever, straight-talking, insightful and to the point. As times change you need to be open to it and have the passion…
In true Rockstar CMO fashion and in the words of the Rockstar immortal Mr. Bob Dylan … The Times They Are a-Changin’. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it.
They’re shutting out the blast advertising that has crept into every aspect of their lives, and has been at the heart of the traditionally trained marketers heart for WAY TO LONG… and they are focusing in on the things they truly care about — friends, family, personal interests and needs, and social connections. You need to take a step back and study this shift, with an open mind that many marketers do not have, in order to take advantage of it. …
You might know me as a positive guy if you have read, listened to, or watched my stuff over the years. I strive to be that way, especially when I’m interacting with others, but it’s never been an automatic thing for me when evaluating myself. In my younger days — still young, by the way, or at least like to think I am (Attitude, Perspective… Mindset) — I was my own worst critic. It was a challenge then, and it’s something that I still work on to this day.
The clarity of hindsight is a beautiful thing, and looking back I can see that a big problem for me was setting unrealistic goals, then getting frustrated by falling short. Why start with a mile, when you can train for the whole marathon? Because marathons are hard, and real-life doesn’t allow you to skip the first 25.2 miles just to get to the home stretch. I have learned, struggling with self-doubt? …
Hi everyone, there is something I want to share with you, especially now due to all the challenges we are facing, and this being Rosh Hashana and the Jewish New Year…
What we do, how we feel, what we hold in our hearts is ALWAYS ours to own and cherish… no one can take that away. I’ve spoken about this with regard to the challenges I’ve had and continue to experience with my daughters since my divorce 17 years ago. It’s something I’ve embraced with them and now realize it is relevant to everything else in my life, and most probably in yours as well. …
TRUST is different from most things we earn. It is highly valued, but it can’t be bought, sometimes shared, but that window closes quickly when overused as it often is. It must be earned, but cannot be sold. Its lifespan will be as long as you are willing to nurture, respect, and care for it.
IMHO trust has a way of earning its own value and maintaining its own lifespan. Those who seek it, and want to keep it, have to live with that reality.
“REAL trumps PERFECT… because REAL creates TRUST.”
Ted Rubin, CMO and Advisory Board Member at Photofy, Inc. talks about Return on Relationship on Engati CX. He says the Return on Relationship has become more important than ever, ROI is dollars and cents, RonR will be built over years with authentic interaction and engagement. Simplicity is the new EDLP, and marketing will win when humans control the machines and not vice versa. He also mentions about community growth and its importance, it’s something that is ignored by many companies, “networks connect but communities care”.
In the world of Face-to-Face vs Digital Relationship Building… “The beauty of digital.. is that you can think before you click”. Important topic Snapshot from a wonderful chat with Simon Haigh, during one of his inspiring Visionary Chats.