Have you ever heard of Return on Relationship (RonR)? Social Marketing Strategist, Author, Speaker, and Provocateur Ted Rubin explains how this concept applies to artificial intelligence in order to create trustworthy relationships in our everyday interactions. Let’s take a look at how bots and AI can be a part of this organic process.

When I first heard about bots and artificial intelligence (AI), my mind immediately went back to the era of automated marketing software. You remember, the software that auto responds to everything imaginable.

It still exists, nothing really new about it other than getting a templated LinkedIn connection…


Ted Rubin has definitely built an audience, you don’t become the most followed CMO on Twitter (according to Social Media Marketing Magazine) without one. So, who better to ask for advice on the theme for this month’s issue; should we develop our content strategy and audience on rented land (social media, LinkedIn, Medium, and the rest?) or build it ourselves? ~Ian Truscott, Editor of Rockstar CMO

All of my content is posted to TedRubin.com and syndicated from there. I use Medium, LinkedIn, and blogs owned by others to support and repost my content. Even if the content is created for…


What’s in a domain name? A lot more than people give it credit for, in my opinion. Your domain name is not just an address for your website. It is that underestimated sliver of opportunity that brands can take to set themselves apart from their competitors and not risk getting lost in the overcrowded space of business marketing. Moreover, given how much of our marketing initiatives nowadays are playing out on the digital landscape, your domain name is among the most important marketing tools you have in your business toolbox.

What does a domain name do for your brand?

1. Builds brand recognition

A domain name that matches your company name, as well…


Your online brand identity is a culmination of many factors such as the look and feel of your website, the tone of voice, and the kind of images that you use in your digital marketing efforts.

While businesses will spend a significant amount of time and money on crafting messages and creatives that are engaging, appealing, and reflective of their brand’s personality, I often see them overlooking the most basic and important of aspects — the domain name. Your domain name is not just a URL, it is the very backbone of your digital identity.

Think about it — the…


We caught up with Ted Rubin this month and asked him about the theme of this month’s issue, specifically the blurry lines on social media as we blend our personal lives and social connections with our professional passions and the work we do. His response is typically Straight-Talking.…

Here is what my take is now, and what it has been for the past 10+ years…

Who made anyone but you the arbiter of what does and does not belong on your personal Social Media channels… or anywhere you communicate?

Social media is a place to share and for a conversation…


I have always been a giver first, something I was taught every day by my Dad. He was always doing things for our neighbors…cleaning up, fixing things, helping out in any way he could. He would do this without expecting anything back in return other than friendship, a smile, or even just the knowledge to himself that he was helping.

My Dad was the guy who would pull over, anywhere, and clean up a turned over garbage can and place it back where it belonged…and now I am too. Stand out by ‘Liking’ them before they ‘Like’ you.

The benefits…


by John Andrews and Ted Rubin

The Influencers Inside Are Building Local and Personal Engagement for Brands

Practically everyone is a content creator now. We don’t just send texts, we send emojis and memes and AR-enhanced videos. Content creation and sharing IS social media… AND The Content IS The Ad. From the articles shared on LinkedIn to photos on Instagram and videos on TikTok, content drives conversation and engagement… “Old marketing was dictation, new marketing is communication. Change from Convince and Convert to Converse and Convert!” ~TedRubin.

We are in fact, in a content glut, with way more supply than demand, or at least capacity for content to be consumed. Add…


An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately too many are simply banging away at the numbers.

Consumers do not owe you their attention, and they certainly do not owe you their “permission.” We need to EARN it… permission is earned through quality content and offers, genuine interest in and deep understanding of consumer preferences/needs, and a consistent track record that builds trust. Keep the trust, keep the permission, keep the customer.

It’s not just the volume or brilliance of content that…


Brands have been fighting the age-old battle of gaining audience attention with every shift in technology. From print to radio, radio to TV, TV to web, and now the digital transformation — it seems that the marketing soil beneath our feet is constantly shifting. But is it really?

A hundred years ago or so in the Fuller Brush days, people spoke to a salesperson at their door. They communicated directly with another human being. They talked to their neighbors about the Fuller Brush guy and compared notes — more human contact. However, with the age of mass media (print, radio…


Instead of thinking in terms of “Convince and Convert,” start thinking in terms of “Converse and Convert.” Helpful content gives your customers reasons to stay engaged — not just react — and also increases brand advocacy.

Introduction

mailfloss had the opportunity to chat with Ted Rubin, a leading Social Marketing Strategist, Photofy CMO, Author, Speaker, and Provocateur, about how he uses the concept known as Return on Relationship™ as the driving force behind his marketing strategies (including email marketing).

The Interview

Hello Ted and thanks for speaking with our blog readers today. In 2009 you started evangelizing the term ROR, Return on Relationship™…

Ted Rubin

Life is not about waiting for the storm to pass... it's about learning to dance in the rain. :-)

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