Open in app

Sign In

Write

Sign In

Ted Rubin
Ted Rubin

50K Followers

Home

About

Aug 3

Clandestine Events + Experiences Embraces a ‘Return on Relationship’ Mindset

ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing. …

3 min read

Clandestine Events + Experiences Embraces a ‘Return on Relationship’ Mindset
Clandestine Events + Experiences Embraces a ‘Return on Relationship’ Mindset

3 min read


May 30

The Importance of Brand Humility… Evergreen Trading “Lives” It

Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and potential customers think of it and say about it. They are, after all, the market! “Brand humility…

Branding

3 min read

The Importance of Brand Humility… Evergreen Trading “Lives” It
The Importance of Brand Humility… Evergreen Trading “Lives” It
Branding

3 min read


Apr 13

Anyone Out There Have a Smartphone 🤔

Anyone out there have a smartphone 🤔 LOL… anyone drop their phones, or need to let the phone kinda hang there for a moment, or need to stand it up for a video or zoom 🤷🏻‍♂️ Yeah, I thought so… EVERYONE! Well, many years ago I started using one of…

Smartphones

2 min read

Anyone Out There Have a Smartphone 🤔
Anyone Out There Have a Smartphone 🤔
Smartphones

2 min read


Mar 5

Retail Entropy Is Coming to Your Neighborhood

How Will Virtually Unlimited Choice Affect Shopper Behavior? Will this create retail entropy? It’s a great time to be a shopper. Inflation aside, there are limitless choices to discover, compare, shop and acquire products. Accessible shopping options are even helping savvy shoppers to counter the effects of inflation somewhat as they bargain shop across retailers. …

Shopper Marketing

4 min read

Retail Entropy Is Coming to Your Neighborhood
Retail Entropy Is Coming to Your Neighborhood
Shopper Marketing

4 min read


Jan 15

How Do We Find Out What’s Important to Our Audiences?

How do we find out what’s important to our audiences? Ask them! Have social conversations, pick up the telephone and talk to your best customers. Engage them in conversation. Ask them what’s keeping them up at night — what they’re passionate about, or how you could improve your product. Social…

Audience

2 min read

How Do We Find Out What’s Important to Our Audiences?
How Do We Find Out What’s Important to Our Audiences?
Audience

2 min read


Dec 30, 2022

Find the Good, Put People First, and Never, Ever Give Up on What is Most Important to You!

FIND THE GOOD, PUT PEOPLE FIRST, AND NEVER, EVER GIVE UP ON WHAT IS MOST IMPORTANT TO YOU… that’s it my friends, no more needs to be said as we close out Chanukah and Christmas on the same day this year. All my very best to you, your families, and those you love, for a Happy, Healthy, Peaceful and Prosperous New Year! 🙏🏻

Happy New Year

1 min read

Find the Good, Put People First, and Never, Ever Give Up on What is Most Important to You!
Find the Good, Put People First, and Never, Ever Give Up on What is Most Important to You!
Happy New Year

1 min read


Nov 29, 2022

The Secret Sauce for Content Creation Influencers

The secret sauce here is providing good content because content creates a platform for people and brands to communicate, not just about products and services, but about what is important to consumers. If your content is on target, it will be spread freely via social platforms. A blog or social…

Content

2 min read

The Secret Sauce for Content Creation Influencers
The Secret Sauce for Content Creation Influencers
Content

2 min read


Nov 22, 2022

You Want To “Growth Hack,” Then Build a Reputation…

In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates, text messages, so many different communication platforms, where it’s easy to let a connection or a conversation fall…

Growth Hacking

2 min read

You Want To “Growth Hack,” Then Build a Reputation…
You Want To “Growth Hack,” Then Build a Reputation…
Growth Hacking

2 min read


Nov 9, 2022

Omni-Channel: Not Something Retailers Do for Consumers, but Something Consumers Expect from Retailers

“Focus on something the customer wants, and then deliver it.” ~Sam Walton Walmart is the largest private employer in the world, only the US Department of Defense and China’s People’s Liberation Army have more people on the payroll. It stands to reason that the retail giant would use its greatest…

Retail

3 min read

Omni-Channel: Not Something Retailers Do for Consumers, but Something Consumers Expect from…
Omni-Channel: Not Something Retailers Do for Consumers, but Something Consumers Expect from…
Retail

3 min read


Oct 16, 2022

Why Are Marketers Still Referencing “Mobile” as a Marketing Category?

After attending four days at the Brand Innovators SXSW2022 Summit, I felt the need to share this post again that I wrote in the beginning of 2017 (with some minor 2022 updates)… could not believe how many speakers I heard refer to “Mobile” marketing in 2022 🤦🏻‍♂️ The Word “Mobile”…

Mobile

2 min read

Why Are Marketers Still Referencing “Mobile” as a Marketing Category?
Why Are Marketers Still Referencing “Mobile” as a Marketing Category?
Mobile

2 min read

Ted Rubin

Ted Rubin

50K Followers

Life is not about waiting for the storm to pass... it's about learning to dance in the rain. :-)

Following
  • Colleen Sheehy Orme

    Colleen Sheehy Orme

  • Keith Alexander Ashe

    Keith Alexander Ashe

  • Os Ishmael

    Os Ishmael

  • Steve Rosenbaum

    Steve Rosenbaum

  • The Good Men Project

    The Good Men Project

See all (36,502)

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech

Teams