Aug 3Clandestine Events + Experiences Embraces a ‘Return on Relationship’ MindsetROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing. …3 min read3 min read
May 30The Importance of Brand Humility… Evergreen Trading “Lives” ItEven if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and potential customers think of it and say about it. They are, after all, the market! “Brand humility…Branding3 min readBranding3 min read
Apr 13Anyone Out There Have a Smartphone 🤔Anyone out there have a smartphone 🤔 LOL… anyone drop their phones, or need to let the phone kinda hang there for a moment, or need to stand it up for a video or zoom 🤷🏻♂️ Yeah, I thought so… EVERYONE! Well, many years ago I started using one of…Smartphones2 min readSmartphones2 min read
Mar 5Retail Entropy Is Coming to Your NeighborhoodHow Will Virtually Unlimited Choice Affect Shopper Behavior? Will this create retail entropy? It’s a great time to be a shopper. Inflation aside, there are limitless choices to discover, compare, shop and acquire products. Accessible shopping options are even helping savvy shoppers to counter the effects of inflation somewhat as they bargain shop across retailers. …Shopper Marketing4 min readShopper Marketing4 min read
Jan 15How Do We Find Out What’s Important to Our Audiences?How do we find out what’s important to our audiences? Ask them! Have social conversations, pick up the telephone and talk to your best customers. Engage them in conversation. Ask them what’s keeping them up at night — what they’re passionate about, or how you could improve your product. Social…Audience2 min readAudience2 min read
Dec 30, 2022Find the Good, Put People First, and Never, Ever Give Up on What is Most Important to You!FIND THE GOOD, PUT PEOPLE FIRST, AND NEVER, EVER GIVE UP ON WHAT IS MOST IMPORTANT TO YOU… that’s it my friends, no more needs to be said as we close out Chanukah and Christmas on the same day this year. All my very best to you, your families, and those you love, for a Happy, Healthy, Peaceful and Prosperous New Year! 🙏🏻Happy New Year1 min readHappy New Year1 min read
Nov 29, 2022The Secret Sauce for Content Creation InfluencersThe secret sauce here is providing good content because content creates a platform for people and brands to communicate, not just about products and services, but about what is important to consumers. If your content is on target, it will be spread freely via social platforms. A blog or social…Content2 min readContent2 min read
Nov 22, 2022You Want To “Growth Hack,” Then Build a Reputation…In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates, text messages, so many different communication platforms, where it’s easy to let a connection or a conversation fall…Growth Hacking2 min readGrowth Hacking2 min read
Nov 9, 2022Omni-Channel: Not Something Retailers Do for Consumers, but Something Consumers Expect from Retailers“Focus on something the customer wants, and then deliver it.” ~Sam Walton Walmart is the largest private employer in the world, only the US Department of Defense and China’s People’s Liberation Army have more people on the payroll. It stands to reason that the retail giant would use its greatest…Retail3 min readRetail3 min read
Oct 16, 2022Why Are Marketers Still Referencing “Mobile” as a Marketing Category?After attending four days at the Brand Innovators SXSW2022 Summit, I felt the need to share this post again that I wrote in the beginning of 2017 (with some minor 2022 updates)… could not believe how many speakers I heard refer to “Mobile” marketing in 2022 🤦🏻♂️ The Word “Mobile”…Mobile2 min readMobile2 min read
