“An excerpt from Rockstar CMO episode 98 — when we got to hang out with two incredibly experienced, passionate, and interesting retail marketers, Ted Rubin and John Andrews, as they discuss their book… RETAIL RELEVANCY: How Brands and Retailers Will Connect With Shoppers in a Post-Physical Retail World.” ~Ian Truscott
John and I speak with Jason Cooper about our new book called RETAIL RELEVANCY, perfect start for the new year.
~via Jason… Shopping behavior is changing from a world where consumers go to stores to get products to one where products come to consumers. Of course, stores aren’t going away tomorrow. Still, the fundamental role will change over time from a physical location to a service that fits the product needs whenever and wherever she chooses. More of a future consumer’s product needs will be anticipated and automated, moving towards a friction-free experience.
—
How Retail sells what’s in store in the future.
“A Brand is what a business or a person does. A Reputation is what people remember and share.” ~Ted Rubin
A conversation Ted and Jack Monson had with an audience live on LinkedIn.Navigating a #globalpandemic, a civil rights movement, public safety, an election, AND new economic challenges poses struggles across many industries with many #brickandmortar franchises being hit hard. Hear what Jack Monson of Franchise News Podcast and Social Geek Radio and Ted Rubin, Photofy CMO, have to say about how franchise brands need to adapt and prioritize their customer experience to focus in on relationship building.
—
Ted shared many great ideas for franchises and small businesses about customer experiences, customer loyalty, and how consumers feel about your brand right now.Thanks to Social Joey, AnswerConnect, Oneupweb, and Photofy!
