Why Are Marketers Still Referencing “Mobile” as a Marketing Category?
After attending four days at the Brand Innovators SXSW2022 Summit, I felt the need to share this post again that I wrote in the beginning of 2017 (with some minor 2022 updates)… could not believe how many speakers I heard refer to “Mobile” marketing in 2022 🤦🏻♂️
There is so much talk about Mobile, how important it is, and the differences in how it works. I believe the word “Mobile” needs to disappear as a silo in 2017 and beyond, as everything has basically become mobile. AND now in 2022 it is the rare person doing anything other than mobile for the most part. TikTok, mobile, Blockchain, mobile, NFT, mobile, Crypto, MOBILE, Metaverse… 🤷🏻♂️
Mobile Marketing IS Marketing.
Don’t be scared because building a mobile community is the same as building any community… engage, interact, add value and show support for the group and what is important to them.
In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates and text messages where it’s easy to let a connection or a conversation fall through the cracks. We’re super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.
It is time to re-build our one-on-one communication skills and muscles that we’ve forgotten in our rush to new technologies. These skills scale via social/mobile because most participate vicariously via the few who interact publicly.
In order to get by-in from the c-suite be sure to bring awareness to the fact that… a Network gives you Reach, but a Community gives you Power. That community power solidifies Trust and Loyalty… which leads directly to ROI for any person or organization.
Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become.